Heart Stop Moments: The Replica TAG Heuer Autavia – 60 Years

There are some watches that are loved by their fans even more than by their manufacturers. Until recently, this situation was true for the Autavia, at least for most of the 60 years since its first appearance. The face of the replica TAG Heuer brand has long been defined by the replica TAG Heuer Carrera as well as by the replica TAG Heuer Monaco. Like the replica TAG Heuer Autavia, both models stand for chronographs and motorsports. Different lines filled the third place in the collection over the years, at least since the replica TAG Heuer Autavia was discontinued in 1985. In the 1990s, it was the avant-garde Kirium and the Link, followed by a brief revival of the Monza shortly thereafter. Later, focus shifted to the Aquaracer dive watch and the Formula 1, which attracted younger customers. More recently, the brand has been promoting the replica TAG Heuer Connected smartwatch launched in 2015. If you go to the Collections overview on the replica TAG Heuer website, you’ll find the replica TAG Heuer Connected at the top and the replica TAG Heuer Autavia in sixth place (out of a total of seven).

In 2017, the replica TAG Heuer Autavia experienced a highly regarded revival as a chronograph whose design was closely based on a historical model, only to reappear in 2019 as a three-hand watch with a new and distinctive design. This caused a certain amount of confusion. But now, on its 60th anniversary, it is back as a flyback chronograph and a GMT watch, which reconciles the 2019 design with historical precedent.

In collectors’ circles, things looked very different over the years. Here, the replica TAG Heuer Autavia has been considered one of the “Big Three,” alongside the replica TAG Heuer Carrera and the replica TAG Heuer Monaco, and has consistently been a source of excitement. There are a variety of reasons for this. Above all is its close connection to replica TAG Heuer Formula One and its history, and its charismatic drivers of the 1960s and ’70s. In addition, the classic replica TAG Heuer Autavia offers collectors a broad range of designs: rotating bezels in various widths and fonts, a variety of different colored dials with three or two subdials, larger and smaller case sizes, as well as all kinds of bracelets and straps. And last but not least, the quality of the older replica TAG Heuer Autavias is so high that you can still enjoy them even decades after they were made. The replica TAG Heuer Autavia embodies a time, just before the oil crisis of 1973, that was defined by a heady optimism about the future and an unadulterated trust in science and progress. The dynamic creativity of the young Heuer boss was also part of this time. Jack William Heuer, born in 1932 and great-grandson of the company’s founder, unexpectedly purchased the majority of shares in the family’s company and thereby prevented its planned sale to Bulova. At age 28, Jack Heuer was brimming with ideas on how to adapt the company and its product portfolio to the new era.

In the early 1960s, the Heuer brand was primarily known as a manufacturer of stopwatches. Jack Heuer placed his focus on wristwatches instead, and chronographs, in particular. The replica TAG Heuer Autavia was the first watch he created, in 1962. He took the name from a Heuer cockpit instrument introduced in 1933, which had been installed in airplanes as well as automobile dashboards. Because of its dual purpose, it was given the name replica TAG Heuer Autavia, a combination of “automotive” and “aviation.”

The new replica TAG Heuer Autavia had little in common with the chronograph dials from the 1940s and ’50s, which often appeared overloaded and combined a coiled tachymeter track in the center of the dial with telemeter and/or pulsometer tracks at the edge. Jack Heuer designed his first chronograph to meet the needs of professionals — simple to use and easy to read. And then the first watch arrived: the 2446, in a large case for its time, measuring 39 mm. Its three large, white subdials were almost touching and at the same time, clearly stood out from the black background. Aside from the 12, there were no numerals for the hours, just line markers which, like the hands, were filled with luminous paint so they were easy to read even in the dark, as well as the triangle marker on the ratcheting rotating bezel with 60-minute divisions.

In general, this rotating bezel was a feature that distinguished the new replica TAG Heuer Autavia from most other chronographs of its time. It was also an innovation for Heuer. It underscored the sporty and professional character of the watch and above all offered the space for a wide range of functions. Jack Heuer explained that scientists and pilots could use the 60-minute dial to measure elapsed time, while a 12-hour dial could be used to indicate a second time zone. Over the years, more varieties for the labeling of the rotating bezel were added, including tachymeter tracks for race car drivers and decompression timers for divers. And the famous 2446 GMT from 1968 improved the display of a second time zone — it was equipped with a 24-hour bezel that encircled the dial and a dedicated yellow or orange pointer hand.

Jack Heuer’s replica TAG Heuer Autavia was big, masculine and functional and radiated an uncompromising sportiness — an attractive watch that matched the zeitgeist of the 1960s. And the replica TAG Heuer Autavia had something else that would soon prove important: a model name. Up to that point, Heuer had provided the majority of its wristwatch chronographs with reference numbers only. But by the summer of 1961, only a few years after halting the production of the Autavia cockpit clock in 1957 — his first year at the company — Jack Heuer had the groundbreaking idea of reviving the Autavia as a chronograph for the wrist.

Jack Heuer was not afraid of getting rid of outdated practices. This became apparent in 1963, one year after the introduction of the replica TAG Heuer Autavia, when he introduced the replica TAG Heuer Carrera, a slimmed-down chronograph with a dial that was even tidier than that of the replica TAG Heuer Autavia — and without a rotating bezel. Both sporty chronographs had exciting names and clearly set themselves apart from older Heuer timepieces that differed little from the other offerings on the market.

If it’s got a name, it can also become known. And Jack Heuer made sure that his replica watches and his brand became very well known, even worldwide. It was a true pioneering achievement. The young motorsports fan established contact with famous Formula One drivers, convinced them to wear his replica watches, and paid to have the Heuer logo displayed on their racing suits. Heuer’s compatriot Jo Siffert played a decisive role in this regard. Born in Fribourg, Switzerland, in 1936, the race car driver had just entered the top tier in 1962, the same year the replica TAG Heuer Autavia was created. In 1968, the year he met Jack Heuer for the first time, Siffert was the sensational winner of the Grand Prix in Great Britain’s Brands Hatch. He also made a name for himself as a Porsche factory driver at the World Sportscar Championship in which he (also in 1968) won the 24 Hours of Daytona, the Sebring 12 Hours and the Nürburgring 1000 Kilometes. Siffert was one of those good-looking daredevils who didn’t shy away from smoking, drinking or women. They had only contempt for death, their constant companion. Siffert famously expressed it this way: “I don’t have the time to be afraid.”

Siffert was one of the first Formula One drivers to wear a Heuer, but he wasn’t the only one. Jochen Rindt, for example, who was posthumously named a Formula One champion after a fatal accident in 1970, wore the third edition of the Ref. 2446 from 1966, with a black dial and white subdials. Mario Andretti was seen with the 3646, and Gilles Villeneuve with a 7736. Derek Bell, Clay Regazzoni, Niki Lauda, Jacky Ickx, Emerson Fittipaldi, Ronnie Peterson, James Hunt and Jody Scheckter also wore the cool watch from Jack Heuer. The list reads like a Who’s Who of classic Formula One legends. Siffert, who in the meantime traded Heuer fake watches, purchasing fake watches from Jack Heuer at wholesale prices and selling them to friends and colleagues, was eventually so closely associated with a specific model that it still bears his name among collectors. The Ref. 1163T, today often called the Siffert replica TAG Heuer Autavia or simply the Siffert, was the first automatic chronograph from Heuer and one of the first automatic chronographs in the world. It was equipped with the now legendary Caliber 11 with hidden micro-rotor for self-winding, which Heuer developed in conjunction with the movement manufacturer Büren, the chronograph specialist Dubois Dépraz, and its competitor Breitling. The Caliber 11 was eventually replaced by the updated Caliber 12. Beginning in 1962, the first replica TAG Heuer Autavias were equipped with hand-wound movements from Valjoux — first with the 72 HA, and later also the 92 and the 724.

The replica TAG Heuer Autavia 1163T was a sensation: 42 mm across, making it much more substantial than the handwound replica TAG Heuer Autavias, and with a striking cushion-shaped case and a contrasting blue chronograph hand. Both features became style-defining forerunners of chronographs in the early 1970s. The automatic chronograph had a white dial with two panda-style black subdials, the essential rotating bezel with tachymeter track, as well as a crown on the left and chrono pushers on the right side of the case. This was structurally necessary while simultaneously symbolizing that manual winding was no longer necessary. On the first model, the lettering Chronomatic was above the brand logo, which Heuer soon dispensed with for Breitling’s benefit. Later versions of the Ref. 1163T bore the name Autavia below the 12 o’clock position instead.

Other variations followed the Siffert, including ones with a black dial and a white dial, as worn by Derek Bell, as well as ones with differently designed subdials and bezels. The GMT also came as Ref. 11630 GMT as an automatic version. The excitement associated with Formula One drivers made the replica TAG Heuer Autavia one of the hottest fake watches on the market for a period of time. Any self-respecting driver wanted to wear the popular Heuer timepiece. But this level of success didn’t last forever. The quartz technology that raced through the 1970s gave every mechanical watch a run for its money, and soon this technology was viewed as being hopelessly out of date. The new quartz fake watches from Japan were much more precise and economical and their digital displays represented a new era. Jack Heuer, dynamic as always, developed an electronically powered chronograph and traveled the African continent where he received contracts for automatic replica TAG Heuer Autavias from Nigeria, Angola and others.

Ultimately, however, all efforts were in vain, especially as the export market suffered in light of the strong Swiss franc. By the mid-1970s, Heuer sales were sinking rapidly, and the workforce dropped from 210 in 1974 to 78 only six years later. In 1982, Jack Heuer had to sell the company to Piaget and the movement manufacturer Nouvelle Lemania, which in turn sold it in 1985 to the TAG Group (Technique d’Avant Garde). This is how Heuer became replica TAG Heuer. The brand survived, but not the model. Production of the replica TAG Heuer Autavia was halted in 1985.

But the old replica TAG Heuer Autavias remained popular with collectors. The cool design from the late 1960s and close connection to the golden age of motorsports created a fascination that was also apparent to the new replica TAG Heuer management. In 2003, its time had come. The replica TAG Heuer Autavia was relaunched with a cushion-shaped case and crown on the left, but with a fixed bezel. One of the two versions was clearly based on the Siffert with a panda dial and blue hands. The other variety had a reverse panda dial and orange hands. Even the movement, an ETA caliber with a chronograph module from Dubois Dépraz, was named Calibre 11, a reference to its glorious past. But the replica TAG Heuer Autavia was not a permanent part of the collection. This honor went and continues to go to the round replica TAG Heuer Carrera and the square replica TAG Heuer Monaco.

It took more than a decade for the replica TAG Heuer Autavia to return to the focus of the corporate management. In the summer of 2015, Jack Heuer drew the attention of Jean-Claude Biver, the new CEO of replica TAG Heuer, to the replica TAG Heuer Autavia and he was captivated. Biver, the successful watch manager who pulled Blancpain out of oblivion, dusted off Omega, and helped Hublot achieve an impressive success story, wanted to relaunch the replica TAG Heuer Autavia. But what should it look like? Not an insignificant question for a watch with so many different variations throughout its history. Biver wanted to involve collectors in the decisionmaking process — the group who had always found the replica TAG Heuer Autavia sexy. He chose an unexpected format, which he called the replica TAG Heuer Autavia Cup: 16 models (12 of which had already existed in Heuer history, while four additional models sprang from a collector’s imagination) were placed on a specially created website in the spring of 2016. There, fans could pick their favorite. In the end, the Ref. 2446 worn by Jochen Rindt in 1966 won most of the 55,000 votes cast. Its design served as the basis for the watch that eventually came onto the market in 2017, enlarged to 42 mm. Eye-catching features of the chronograph included the wide rotating bezel with numerals for the hours 1 to 11 and a triangular marker for the 12, plus a black dial with three white subdials. The historical Heuer emblem was found below the replica TAG Heuer Autavia name, instead of the current replica TAG Heuer logo. This decision alone indicated that replica TAG Heuer viewed the first Autavia in 14 years as a special model and not as a prelude to a standard series within the collection. And that’s exactly what happened. But all this changed only two years later.

At Baselworld 2019, everyone knew that replica TAG Heuer was introducing a new replica TAG Heuer Autavia. But what we saw was not a chronograph. It was a threehand watch with a radically different look from the chronograph of 2017. This time, however, the goal behind this new launch was to make it a separate collection that would be made up of more than just chronographs. The design idea behind the newest replica TAG Heuer Autavia, as explained at Baselworld by replica TAG Heuer’s head of design, Guy Bove, was to combine the design elements from the old cockpit clock with Jack Heuer’s first wristwatch replica TAG Heuer Autavia from 1962, with an emphasis on “adventure.”

In fact, the three-hand watch is not based on any specific historical model. Instead, it features elements from a variety of different Heuer fake watches. The Arabic numerals circling the dial come from the cockpit instruments of the 1930s and ’40s, the broad facets on the lugs from the 2446, and the minute hand from the automatic chronograph 1163. The rotating bezel is narrower and has a minute track like most other classic replica TAG Heuer Autavias, and the large crown brings the added flair from the early days of aviation, one that you could turn while wearing gloves. And finally, the dials are available in a variety of colors and feature a color gradient look, which became popular in the late 2010s.

We have to wonder if this much eclecticism is good for a watch. If there is a model that allows this approach, then it’s certainly the replica TAG Heuer Autavia with its wide range of different varieties. But if replica TAG Heuer wants to make the replica TAG Heuer Autavia a mainstay of the collection again, it will have to conclude any additional design experiments in the near future. The current face of the watch should be retained, and new variants should not deviate too far from the base model.

replica TAG Heuer has planned a series of new developments for 2022. To mark the 60th anniversary of Jack Heuer’s replica TAG Heuer Autavia wristwatch, replica TAG Heuer presented three new models in January: two flyback chronographs and a GMT with the Caliber 7, based on the Sellita SW300, which is certified as a chronometer. A GMT without a chronograph function is a historical novelty for the replica TAG Heuer Autavia. However, one can reasonably assume that a new chronograph with GMT will probably appear in 2023.

The replica TAG Heuer Autavias from 2022 return to the threehand watch design from 2019, with some minor modifications. For example, there is no longer a color gradient on the dial. On the chronographs, the brand moves up and replaces the 12 to make room for four lines of text below. A dial with eight Arabic numerals may appear strange at first glance, where the 12 is not the most prominent feature. But remember that many older Autavias had the numeral 12 as the sole number on the dial, and even more variations had markers only and no numerals at all.

Another new feature is that for the first time in replica TAG Heuer Autavia history, the chronographs have an added flyback function. This makes it possible to reset the running chronograph by pressing the pusher at 4 o’clock, and then starting it again immediately without the usual sequence of stop and reset.replica TAG Heuer modified its own in-house movement Heuer 02 for this purpose. replica TAG Heuer CEO Frédéric Arnault (see interview) explains the selection of the mechanism by saying that this function links the world of aviation with that of the automobile. In fact, the flyback was invented to make it easier for the early pioneers of flight to navigate with a wristwatch. The mechanism is also advantageous for timing laps at car races.

In terms of design, the panda-style chronograph reminds us immediately of the Siffert. Interestingly, the 12-hour counter at 6 o’clock is much less prominent than the other two. It is light in color and markedly smaller than the black subdials at 3 and 9 o’clock, making the watch appear like a bicompax chronograph despite its three subdials. The black model presents a much different impression. For this variation, replica TAG Heuer moves away from the color contrast for replica TAG Heuer Autavia between the dial and the counters that is typical of the replica TAG Heuer Autavia. Here, everything is black, including the DLC-coated case.

What role will the replica TAG Heuer Autavia play in the future? One fact is clear: this time replica TAG Heuer has not designed it as a special edition, but as a separate line within the collection. The introduction of three-hand watches and the GMT without a chronograph clearly indicates that the replica TAG Heuer Autavia offers a greater range of functions than in the past. The new replica watches UK are also based, but not solely, on the high-octane chronographs from the 1960s and ’70s. Emphasis is also placed on the cockpit history: in fact, a propeller is engraved in the caseback of the GMT, and the words “pilot’s watch” are found on the replica TAG Heuer website. Possible, of course, but it’s a stretch. replica TAG Heuer would be well advised to remember that the fascination of the replica TAG Heuer Autavia originated from and remains within the automotive realm. Ultimately, it’s much more “Aut” than “avia.”

Why The 1:1 Clone TAG Heuer Autavia Isograph Is Now More Collectable Than Ever

So, whatever happened to the replica TAG Heuer Autavia Isograph? It was easily TAG Heuer‘s biggest launch in 2019, one destined to fill a gap in the brand’s offerings as a perfectly affordable, three-hand sports watch built atop the legendary Autavia heritage. But the new replica TAG Heuer was more than just a handsome three-dimensional dial set inside a well-proportioned case — inside, the watch was powered by a revolutionary new hairspring technology that debuted only two months prior. It was, not surprisingly, one of the most talked-about watches at Baselworld last year, but after a splashy launch, the watches themselves never seemed to fully materialize at retailers. Then, back in January of this year, TAG Heuer issued a press release announcing the replica Autavia Chronometer, powered by what appeared to be a standard chronometer-certified Calibre 5 movement — the same as what’s inside most of TAG Heuer’s modern three-handed watches. I recently checked in with the TAG Heuer team to get more insight into the story behind the movement change, while spending a few weeks with the new Cal. 5 replica Autavia on the wrist to get a better idea of how it wears (spoiler alert: exactly the same as it wore last year).

Physically speaking, both the 2023 replica Isograph and the 2024 Cal. 5 replica Autavia watches are virtually identical. The case, in both stainless steel and bronze, with its knurled push-pull crown and snappy bi-directional rotating bezel, the cool quick-release strap options, and multitude of lovely degradé color choices all remain the same. The physical dimensions of the 42mm x 14mm case and its 100-meter water resistance are also the same. A closer look at the dial reveals the only tell: the word “Automatic” has replaced “Isograph” where the latter was once sandwiched between “Autavia” and “Chronometer.”

As the heartbeat of every mechanical watch, the hairspring is objectively the most complicated part of the watch’s movement to manufacture. With tolerances measuring under 0.1 microns, the traditional Swiss watch hairspring starts its life as an iron-nickel alloy wire that is transformed into a whisper-thin coiled spring over the course of a number of highly complex processes. At the same time, it is also the movement’s most crucial and sensitive component, one that’s highly susceptible to outside influence — shock, magnetism, gravity (i.e., the watch’s position being horizontal or upright, etc., while on the wrist), and even subtle natural defects in manufacturing — all of which can yield imprecise and unpredictable timekeeping in the watch itself. Consistently producing a hairspring that’s impervious to these side effects, and doing so at industrial scale, has remained a conundrum for many a well-heeled manufactory. Because of this, very few brands have ever managed to achieve true independence from Nivarox, the Swatch Group’s longtime supplier of this critical component for much of the watch industry.

So, to call TAG Heuer’s bid to produce a new amagnetic hairspring out of an experimental new carbon-based material at its own manufactory in La Chaux-de-Fonds “a gamble” would be putting it mildly. But the truly disruptive move on the brand’s part wasn’t just producing a hairspring at scale that could out-perform any established silicon or alloy alternative, it was putting that proprietary hairspring in a new collection of relatively affordable sports watches — making the technological breakthrough and its genuine end-user benefits available for pretty much everyone. All of that was well and good, but as we’d later learn, the full-scale industrialization of the replica Isograph hairsprings wasn’t quite ready for prime time, with production unable to meet global demand. So rather than permanently relegate the new replica TAG Heuer Autavia to obscurity on the proverbial waiting list, the brand opted to make a running change: recall any unsold inventory of the replica Isograph Autavias and revert back to the standard Calibre 5 movement deployed in many of its three-handed Aquaracer, Carrera, and Formula 1 watches.

What does that mean for collectors? Well, for starters, while we might never know the exact number of replica Isograph-badged Autavia watches that escaped recall and remain on wrists, its innovative technology and extremely short production run all but guarantees a very high level of collectability. It also means a slight price change: The new replica Autavia gets a $400 reduction on the now-discontinued replica Isograph variants, making an attractive and highly capable sports watch that much more affordable. But perhaps more importantly, the Calibre 5 (ETA 2824-2 base) is one of TAG Heuer’s most widely deployed calibres, with a long history of predictable timekeeping and easy serviceability — these benefits will certainly extend to the new replica TAG Heuer Autavia, as well.

Movement change aside, the fact remains that it might have seemed like a strange maneuver in 2019 to re-launch the iconic replica Autavia chronograph platform around a three-handed sports watch, but as we learned after chatting with CEO Stephane Bianchi in Dubai earlier this year, it wasn’t an easy decision. But it was a choice made with the full understanding that a three-hand watch still faithfully represented the spirit and capability of the replica Autavia, which was originally conceived as a sporting watch that could serve the needs of both pilots and motor racers. Plus, it bears repeating — this was also a conscious decision to address a gap in TAG Heuer’s heritage-inspired offerings, where a sporty and affordable option simply didn’t yet exist.

Ultimately, though the beating heart of the Calibre 5 replica Autavia might not be quite as exciting as its progenitor, the watch itself is every bit as good as, if not better than, before, especially if economics is at the core of your next watch purchase. But the real question here is whether or not the replica Isograph will ever return to the replica Autavia? It might be a little too early to tell, but if I were a gambling man, I’d argue that all the investment in its research, development, and production won’t be going to waste and that a re-launch is certainly on the way. As for specifically when that might be, though, it’s probably safe to assume that the brand won’t jump the gun twice — and when it’s ready, it’ll be really ready.